Hiring a startup marketing agency, sometimes known as a social media agency, an SEO agency, an emerging growth hacking agency, or a data-driven content agency is a crucial first step and investment for any business, no matter its size. The recent surge of affordable SEO services has been quite influential in the marketplace. This has made it possible for small and medium-sized businesses to compete with larger companies in the global marketplace. There are many different types of agencies available, and you should be sure to hire the one that best suits your business needs.
The growth hacking and digital marketing industry are full of wonderful benefits for businesses looking to grow and excel online. Because SEO and digital marketing are such a dynamic and ever-changing field, it is vital for the company to hire an agency that understands these dynamic times. If you wish to stay ahead of the trends in your industry, hiring an SEO or digital marketing firm is essential. You must also make sure that your new agency of choice is not only experienced in growing businesses but is also well-equipped to handle the changing dynamics associated with that experience. To do this, you will need to ask a few important questions.
What is the most important strategy you intend to implement? Have you mapped out an overall marketing strategy? Have you invested in an effective content strategy? Have you tested various versions of your website and written new content for existing customers? Before hiring a startup marketing agency you need to have a strategy and in place a series of measures to measure progress.
Do you currently have inbound labs? An inbound lab is an effective measure of online presence. Many startups find it advantageous to outsource their inbound labs to agencies that can provide a large number of trial accounts over the course of building a strong business. Outbound labs are a good test platform to measure growth, identify marketing challenges, and track which markets are performing and which are not.
How are your current SEO and social media campaigns currently functioning? Once you have a clear direction of your business development strategy and measurable progress, ask an inbound marketing agency for its current portfolio of services. An effective startup marketing agency should be able to grow your business from anywhere in the world through a comprehensive approach including SEO strategies, social media optimization, PPC, and more. A competent business development team should also be able to provide guidance about which online marketing tactics are working and which are not.
Are you receiving the kind of traffic and leads that you need to launch your new business venture? Social media and search engine optimization are just some of the ways that new businesses are using today to generate traffic and leads. Asking an experienced SEO and social media consultancy team will give you the ability to learn from their past mistakes and utilize proven methods in order to ensure your success moving forward. While inbound agencies are able to provide high-level marketing advice, they are not able to take the reigns when it comes to managing and monitoring your account, evaluating customer responses, and implementing creative campaigns that grow your online presence and achieve industry milestones.
Does your company have any real world presence? While agencies can help with brand awareness and strategy formulation, they cannot perform as well if your business lacks any traction in the real world. Real world presence is critical to branding and achieving success. Many new businesses rely on social media to grow their brand, but without any real world presence (or the presence you want with the right strategy), it’s difficult to attract customers and grow your profits. Be sure to ask startup marketing agencies about their portfolio of services and the current market trends they are seeing around the country to help define your company’s presence in the marketplace.
Is your new SEO agency a part of an established ecosystem of experts in your field? If you are working with a startup marketing agency and are looking for a partner to execute on your brand strategy, you need a partner with the breadth and depth of experience and expertise to execute your plan. Look for agencies that work with a full roster of SEO experts, including link builders and content writers. This ensures that you will receive full value and that your agency will have the resources to help grow your business.